Appendix A: Communication Planning Forms and Samples

The following is a listing of forms and samples that appear in this appendix.

Stage 1: Planning and Strategy Development

• Communication Program Plan ¹
• • Sample Promotion Plan ²
  • Partnership Plan ³
  • Evaluation Plan ⁴
• Strategy Statement/Creative Brief Template ⁵

Stage 2: Developing and Pretesting Concepts, Messages, and Materials

• Sample Focus Group Screener Form ⁶
• Sample Focus Group Moderator’s Guide ⁷
• Sample Intercept Questionnaire ⁸

Stage 3: Implementing the Program

• Breast Cancer Materials User Survey ⁹
• Breast Cancer Risk Assessment Tool Evaluation: Summary of Responses ¹⁰

Communication Research Methods
Please also see Stage 2 forms listed above.

• Producing Rough-Cut Video for Pretesting/Theater Testing ¹¹
• Sample Theater-Style Pretest Questionnaire ¹²
• Sample Script for Hosting a Theater-Style Test ¹³
• Tabulating Responses to Closed- and Open-Ended Questions ¹⁴
• Average Ratings for Commercial Ads to Help Interpret Standard Pretesting Questions ¹⁵