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Pink Book - Making Health Communication Programs Work


Many health communication experts contributed to the revision of this book. For their invaluable input, we would like to thank:

  • Elaine Bratic Arkin Health Communications Consultant
  • Cynthia Bauer, Ph.D. U.S. Department of Health and Human Services
  • John Burklow Office of Communication and Public Liaison National Institutes of Health
  • Lynne Doner Health Communications Consultant
  • Timothy Edgar, Ph.D. Westat
  • Brian R. Flay University of Illinois at Chicago
  • Vicki S. Freimuth, Ph.D. Office of Communication Centers for Disease Control and Prevention
  • Joanne Gallivan, M.S., R.D. National Institute of Diabetes and Digestive and Kidney Diseases
  • Karen Glanz, Ph.D., M.P.H. Cancer Research Center of Hawaii
  • Bernard Glassman, M.A.T. Special Expert in Informatics National Cancer Institute
  • Susan Hager Hager Sharp
  • Jane Lewis, Dr.P.H. UMDNJ, School of Public Health
  • Terry Long National Heart, Lung, and Blood Institute
  • Kathleen Loughrey, M.S., R.D. Health Communications Consultant
  • Susan K. Maloney, M.H.S. Health Communications Consultant
  • Joy R. Mara, M.A. Joy R. Mara Communications
  • John McGrath National Institute of Child Health and Human Development
  • Diane Miller, M.P.A. National Institute on Alcohol Abuse and Alcoholism
  • Ken Rabin, Ph.D. Ruder Finn Healthcare, Inc.
  • Scott C. Ratzan, M.D., M.P.A. Journal of Health Communication U.S. Agency for International Development
  • Barbara K. Rimer, Dr.P.H. Division of Cancer Control and Population Sciences National Cancer Institute
  • Victor J. Strecher, Ph.D., M.P.H. University of Michigan
  • Tim L. Tinker, Dr.P.H., M.P.H. Widmeyer Communications

We would especially like to thank Elaine Bratic Arkin, author of the original book, whose knowledge of health communication program planning made this revision possible, as well as Lynne Doner, whose broad-based consumer research and evaluation expertise has enhanced the book’s content and quality. Both have provided hours of review and consultation, and we are grateful to them for their contributions.

Thanks to the staff of the Office of Communications, particularly Nelvis Castro, Ellen Eisner, and Anne Lubenow. And thanks to Christine Theisen, who coordinated the revisions to the original text.

This document was revised in coordination with the Centers for Disease Control and Prevention during development of CDCynergy—a program-planning tool on CD-ROM.