Ways to Educate Others, One-on-One
Get Started--Circle of Connections with Individuals
Talk to Others--Tips
Help Others Understand How to Evaluate Research in the News
What You Can Do
Find opportunities to talk to others-neighbors, friends, and coworkers-about clinical trials, common myths surrounding clinical trials, and where to find more information on clinical trials
Help others understand how to evaluate research in the news
Why?
To address the many misconceptions that exist about clinical trial treatment options
To provide clinical trial information to individuals making treatment or prevention decisions
Introduction
As someone who knows a lot about clinical trials, you will often be given the opportunity to talk to individuals about their cancer, cancer of a loved one, or being at high risk for cancer. One of the best ways to educate other people is to talk informally about what you are learning about clinical trials.
As you seek opportunities to speak to others, keep in mind that it's important to be able to answer common questions about clinical trials. But it's also important to admit when you don't know the answers, and to seek other resources for information.
This section will guide you through some ideas to talk to others
For more information on strategies for clinical trial education, and working with ethnically diverse populations. |
Education and Outreach in Action
A high school teacher who is a cancer survivor is finding ways to spread the word about clinical trials. Because she is active in her church, she finds herself talking to many people whose lives have been touched by cancer. She says, "People call me the cancer lady, but I don't care." She is often asked to talk to fellow church members about her experience with cancer and her treatment on a clinical trial. She says, "I used to think that clinical trials treated people like guinea pigs-a lot of folks do. I think people need to know the facts about clinical trials. No one likes to hear their own name associated with the word 'cancer.' But, how many times does someone hear about a co-worker, a friend, or a neighbor who was just diagnosed with cancer? That's how I approach other people. I tell them that it's important that cancer patients talk to their doctor about all their options. That's the best help that I can provide someone." |
Get Started-Circle of Connections with Individuals
Finding Opportunities to Talk to Others
You may be active within one specific organization or have connections with many different community groups. As you think about the importance of clinical trials, think about where and how you can become a clinical trial resource to people you know. How can you help other people learn about clinical trials?
In the circles below, write down the names of at least four people with whom you feel you can discuss clinical trials. Think about these people as you work through this section.

One way to provide support to others is to help those diagnosed with cancer, and those at high risk for developing cancer, to learn more about the option of participating in a clinical trial. Equally important is explaining clinical trials to those who are not facing a cancer diagnosis, but who are interested in why they are important.
Here are some tips to get you started on this conversation; keep in mind that conversations need only be a few minutes long:
Express empathy for the person's situation.
Use active listening skills.
Ask whether the person would like to hear some information about cancer clinical trials.
In your own words, talk about why clinical trials are important.
If relevant:
Discuss clinical trials as an option for treatment and prevention. Remember that clinical trials are not the right option for everyone.
Review some of the benefits and risks to participating in clinical trials.
Respond to common myths associated with clinical trials.
Explain some key ways that participants' safety is protected in clinical trials.
Explain some of the barriers associated with clinical trials for patients.
Know how to answer common questions about clinical trials. But, admit when you don't know the answers. Have resources available (such as those in this series) and the Cancer Information Service's 1-800-4-CANCER.
Be aware of cultural sensitivities around clinical trial issues. (See General Strategies for Educating Diverse Populations.)
Understand the local clinical trial resources in your community.
Help Others Understand How to Evaluate Research in the News
People often hear about the results of clinical trials from overly positive or overly negative media reports. These reports often influence the way they think about clinical trials and can help to reinforce common myths. When you find yourself talking to others about clinical trials, it will be important for you to respond to these reports in a thoughtful way. Here are some questions to consider as you help others evaluate these types of media reports.
Some of these questions will not be answered by a short article in a newspaper. You may need to locate the original research article by using PubMed or another medical library database.
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To help you plan to educate others, see the Plan for Action. |
