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NCI Cancer Center News

Norris Cotton Cancer Center reports rating films with smoking "R" will cut smoking onset by teens

  • Posted: July 10, 2012

New research from the Dartmouth-Hitchcock Norris Cotton Cancer Center estimates, for the first time, the impact of an R rating for movie smoking. The researchers emphasize that an R rating for any film showing smoking could substantially reduce smoking onset in U.S. adolescents -- an effect size similar to making all parents maximally authoritative in their parenting. The study, reported in the August 2012 issue of the journal Pediatrics, enrolled 6,522 U.S. adolescents in a longitudinal survey conducted at eight-month intervals.

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NCI Comprehensive Cancer Centers LogoAmong the research institutions NCI funds across the United States, it currently designates 66 as Cancer Centers. Largely based in research universities, these facilities are home to many of the NCI-supported scientists who conduct a wide range of intense, laboratory research into cancer’s origins and development. The Cancer Centers Program also focuses on trans-disciplinary research, including population science and clinical research. The centers’ research results are often at the forefront of studies in the cancer field.