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NCI Cancer Center News

Norris Cotton Cancer Center reports rating films with smoking "R" will cut smoking onset by teens

  • Posted: July 10, 2012

New research from the Dartmouth-Hitchcock Norris Cotton Cancer Center estimates, for the first time, the impact of an R rating for movie smoking. The researchers emphasize that an R rating for any film showing smoking could substantially reduce smoking onset in U.S. adolescents -- an effect size similar to making all parents maximally authoritative in their parenting. The study, reported in the August 2012 issue of the journal Pediatrics, enrolled 6,522 U.S. adolescents in a longitudinal survey conducted at eight-month intervals.

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