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Personalized Multilevel Intervention for Improving Tobacco Treatment in Primary Care for Patients Who Are Currently Smoking, The MOTIVATE Trial

Trial Status: active

This trial tests how well personalized multilevel interventions using patient specific risk feedback and personalized tobacco treatment recommendations works compared to usual care to improve tobacco treatment in primary care for patients who are currently smoking. Smoking cessation significantly reduces the risk of premature death however, smoking cessation success is limited by a cascade of factors, including a low rate of clinician prescription of cessation medication, a low rate of patient use of cessation medication, and limited medication effectiveness despite available treatment, practice guidelines, and considerable implementation effort with clinician and patients. Precision treatment based on genetic testing may increase treatment effectiveness by matching patients who smoke with the medication that maximizes efficacy and safety, it may increase clinicians’ likelihood of prescribing because they expect precision treatment to be more effective than standard treatment and it may increase patients’ motivation to initiate and adhere to cessation medication, as evidence suggests that patients who smoke express desire for gene-guided treatment and increased motivation to use it.