Development of A Sociolinguistic-Enabled Web Application using Virtual Health Assistants for Colorectal Cancer Screening among African Americans

Status: administratively complete

This clinical trial is being done to develop a sociolinguistic-enabled web application using virtual health assistants (VHA) for colorectal (CRC) screening among African Americans. VHA is a digital healthcare professional designed to help patients better understand the importance and procedures of CRC screenings. Researchers want to find out if using VHAs may make the patient feel much more at ease and confident in the healthcare advice and assistance offered in order to increase CRC screening among African Americans.

PRIMARY OBJECTIVE:

I. Examine how tailoring the dialectal variety of the speech of VHAs influences their perceived credibility.

OUTLINE: Participants are randomized to 1 of 2 arms.

ARM I: Participants interact with a Black, gender-matched VHA that speaks standardized American English (SAE), African American English (AAE) (low level), or AAE (high level) with or without an introduction that will help guide through the interaction.

ARM II: Participants interact with a VHA and receive photos of the computer-generated doctor with text that will help guide through the interaction. No voice accompanies the photos or text.

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Development of A Sociolinguistic-Enabled Web Application using Virtual Health Assistants for Colorectal Cancer Screening among African Americans

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