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A Sugary Drink Reduction Program to Reduce Colorectal Cancer

Trial Status: active

This clinical trial tests how well a sugary drink reduction program, iSIPsmarter, works to educate people at risk for developing colorectal cancer. Colorectal cancer is the second most common cancer in the United States and racial disparities in this disease are well documented and widening. While the overall incidence and mortality rates of colorectal cancer have steadily declined in the United States, these rate reductions have been much slower among African Americans. Drinking beverages sweetened with high fructose corn syrup has increased along with early-onset colorectal cancer. This suggests that there might be a potential link between sugary drinks and colorectal cancer. African Americans have the highest sugary drink intake among all racial/ethnic groups. Researchers at the University of Virginia are looking at how overconsumption of sugary drinks is related to the development of colorectal polyps and are especially interested in how sugary drinks might contribute to the observed racial disparities in colorectal cancer. iSIPsmarter is a websire designed to provide tailored instructions about how to reduce sugary drinks. A behavioral and lifestyle program iSIPsmarter may help reduce the risk of developing colorectal cancer.